# OXOAK · Digital marketing planning notes

Replace examples with project material and assign owners to open questions. Do not include passwords.

## Start with a task

Choose an audience and specific question and explain how the content supports understanding, comparison or an enquiry.

## Material and channels

List checked product information, working contact routes and suitable channels. Assign sources, owners and review cycles.

## Results and improvement

Define reading and qualified enquiry events. Do not treat page views as revenue. Record definitions, missing data and the next change.