Consumer brands
Organise brand stories, product ranges and use cases. Explain suitability before comparison and the next step.
Content to prepare
Ranges, specifications, ingredients or materials, use cases and sales channels. Record sources, update dates and owners and mark missing material explicitly.
From browsing to action
Follow a real task through entry, listing, detail and contact. Explain requirements before enquiries or purchases and validate the same journey on mobile and with a keyboard.
Related practical notes
Organise brand stories, product ranges and use cases into a clear website experience that helps visitors understand the offering and find their next step.
Practical notes
Finding relevance for FMCG brands online
Separate specifications, usage, suitability and purchase channels. Keep images consistent with packaging information and retire expired promotions.
Ecommerce and retail
Organise product categories, item details and shopping journeys. Explain suitability before comparison and the next step.
Practical notes
What are Design Tokens and why do you need to know about them?
Name colour, typography and spacing semantically and distinguish primitives from component roles. Check all usages and background variants after changes.
Practical notes
Sell the story, not the product
Explain the problem, solution and suitability while keeping specifications and limits accessible. A story should lead to concrete decision information.
Consumer brands · Working details
Organise brand stories, product ranges and use cases into a clear website experience that helps visitors understand the offering and find their next step.
Link maintenance
Project discipline
Define link maintenance responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Product information
Project discipline
Define product information responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Scope management
Project discipline
Define scope management responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Customer journeys
Project discipline
Define customer journeys responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Shape the project
Organise brand stories, product ranges and use cases into a clear website experience that helps visitors understand the offering and find their next step.
Discovery
Deliver an input inventory, research questions, current issues and scope boundaries. Separate assumptions rather than estimating from reference page counts alone.
Brand websites
Deliver home, services or products, about, contact and agreed supporting pages. Organise around understanding and enquiries and adapt the design to real material.
Digital strategy
Deliver a goal-to-task map, page priorities, metric definitions and a near-term roadmap. Agree the main customer task before deciding the first pages.
Digital design
Deliver compositions, typography, colour, imagery rules and responsive guidance. Validate real copy and mobile reading order before extracting shared components.
Content planning
Deliver a content inventory, titles, summaries, body structure and ownership. Separate explanation, evidence and action and record missing inputs.
Web hosting
Assess static delivery, dynamic requests and stored data separately, including account ownership, logs and recovery.