Deliver an input inventory, research questions, current issues and scope boundaries. Separate assumptions rather than estimating from reference page counts alone.
Discovery · Working details
Use research, conversations and a page inventory to identify the problem and define a scope that everyone can discuss and deliver.
Working material
Research records tasks and real difficulties rather than visual preference alone. Retain samples, questions and limits to understand where findings apply.
Delivery and checks
Observe different participants on the same task and record hesitation, misunderstanding and recovery. Repeat after changes to check that the problem improved.
Related design commentary
Use research, conversations and a page inventory to identify the problem and define a scope that everyone can discuss and deliver.
Yuechang Sports | Brand & content
Concept case · Connecting events, venues and sports culture through a clear visitor journey.
Incitec Pivot Fertilisers · Design showcase
Organise agricultural products by crop, application and resource type, identifying scope and version on downloads.
Launceston Airport · Design showcase
Organise airport information around departure, arrival and ground transport, identifying sources and freshness of live data.
Goodman Fielder · Design showcase
Connect food brands and product applications while separating corporate and consumer journeys.
Vocus · Design showcase
Organise communications around individual and business needs, with clear routes to capability, products and support.
Fluent Commerce
Explain business software through scenarios, with distinct information for integrations, implementation and operations.
Vanguard Australia Service Design Project · Design showcase
Examine information, application and ongoing support together in service design, with ownership and feedback at handovers.
The Australian and New Zealand College of Anaesthetists (ANZCA) · Design showcase
Separate training, member and public journeys on a professional college site, with clear terminology and resource categories.
SILK Laser Clinics · Design showcase
Connect services, locations, preparation and enquiry paths, supplementing imagery with suitability information.
RedZed · Design showcase
Explain specialist financial services through customer situations and process, with conditions before enquiries.
Yuanjing Mobility | A new horizon
Concept case · A distinctive brand story and connected product journey for a new electric-mobility concept.
GroundProbe · Design showcase
Introduce the application problem before technical principles, specifications and support resources.
Xinglv Airport | Clearer journeys
Concept case · Clear terminal guidance, transport and services for departures, arrivals and connections.
Simplot · Design showcase
Present food brands, business and applications with separate consumer and partnership entry points.
Money3 · Design showcase
Explain financial service eligibility, process and cost information before applications and document collection.
Interrelate · Design showcase
Explain audiences, access methods and appointment preparation for family support in direct, understandable language.
Churches of Christ · Design showcase
Group community services by practical needs and present locations, audiences and contact steps together.
Reward Hospitality · Design showcase
Support business purchasing with categories, specifications and supply information, retaining items and quantities in quotation requests.
Pearson Australia Schools · Design showcase
Categorise educational products by level, subject and format, distinguishing teachers, families and institutional buyers.
The Salvation Army Discovery Project · Design showcase
Identify users and support situations during discovery before arranging service, location and contact journeys.
Yarra City Council · Design showcase
Group council information by resident tasks with consistent routes to applications, locations and public resources.
ANZIIF · Design showcase
Connect professional courses, events and industry resources through consistent categories and learning goals.
Carols by Candlelight · Design showcase
Lead an event site with dates, location, participation and programme details, supported by atmospheric imagery.
Kapitol Group · Design showcase
Build a construction directory around imagery, project types and locations, with scope and design details on each page.
UNICEF Australia · Design showcase
Cross-organise non-profit content by theme, region and participation, retaining sources and updates for important material.
LUCRF Super · Design showcase
Maintain stable resource categories and frequent member actions without allowing updates to displace core tasks.
Weir Minerals · Design showcase
Connect industrial applications, equipment and support material, with clear versions and product relationships.
Global portfolio prioritisation for Schneider Electric · Design showcase
Use consistent portfolio criteria across value, cost and dependencies, preserving the rationale for prioritisation.
Clipsal Virtual Smart Home · Design showcase
Organise spatial showcases by room or scenario and pair static views with explanations and equipment lists.
TTI Group (Ryobi) · Design showcase
Categorise tools by task and range, bringing compatibility, accessories and technical material together.
New South Wales Government Headless Content Advisory · Design showcase
Reuse public content through shared models, sources and update ownership across traceable channels.
Magistrates Court of Victoria · Design showcase
Organise public court information by tasks, locations and required documents, supporting unfamiliar visitors.
Avant · Design showcase
Provide distinct routes to professional support, products and resources, maintaining continuity across sign-in.
EBM RentCover · Design showcase
Compare audiences, scope and process, giving terms and enquiries distinct purposes.
Maple-Brown Abbott · Design showcase
Distinguish institutional information, strategies and resources, retaining dates and definitions for data.
Clipsal by Schneider Electric · Design showcase
Offer application and product-family routes through a large catalogue for both professional and general visitors.
Qiju Electric | Considered product choices
Concept case · Connecting living spaces, product discovery and planning to make technical choices clearer.
NGS Super · Design showcase
Use life-stage routes for member services, with complete informational and account journeys.
PGH Bricks Visualiser · Design showcase
Keep material selections consistent with their visual result and pair static previews with colour, texture and specification information.
Heart Foundation · Design showcase
Group health knowledge, research and participation, making sources and action conditions equally discoverable.
Legalsuper · Design showcase
Separate plan information, resources and account actions on a member site, explaining complex concepts in short passages.
GS1 Australia · Design showcase
Separate onboarding, implementation and frequently used tools for standards services, explaining specialist language.
Related practical notes
Use research, conversations and a page inventory to identify the problem and define a scope that everyone can discuss and deliver.
Brand positioning
Project discipline
Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Account permissions
Project discipline
Define account permissions responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Component maintenance
Project discipline
Define component maintenance responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Practical notes
The 7 secret ingredients for digital project success
Agree goals, audience, scope, inputs, ownership, budget and acceptance before starting. Write each as a checkable statement instead of relying on verbal agreement.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
Digital disruption – are you ready?
Start with a frequent process that has clear inputs and measurable outputs. Retain manual handling and exception routes while establishing reliable automation.
Practical notes
Agile is not a process
Each iteration should produce something reviewable and use feedback to adjust priorities. More meetings without visible pages do not create a useful learning loop.
Practical notes
Why UX is not optional
Define audience tasks and current difficulties at kickoff and test journeys early. Scale research to the budget without omitting the problem definition.
Shape the project
Use research, conversations and a page inventory to identify the problem and define a scope that everyone can discuss and deliver.
Practical notes
How to choose the right CMS
Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.
Practical notes
Building a martech stack
Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
How to perform a website audit
Sample navigation, copy, images, forms, search and mobile tasks. A successful response establishes reachability, not correct content or behaviour.
Practical notes
How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Planning headless CMS content
Download this editable planning headless cms content to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Practical notes
Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.