Deliver component and account inventories, recovery procedures, support boundaries and update records. Agree response times and third-party costs within the scope.
Working material
Scope includes pages, content, functions and acceptance methods. Record change impact and decisions, and distinguish demonstrations, tests and released work.
Delivery and checks
Trace requirements to actual pages or outcomes and check owners and outstanding items. Provide inspectable evidence rather than a bare completion statement.
Related design commentary
Plan updates, backups and issue handling around the actual website architecture, with clear responsibilities and a visible maintenance scope.
Launceston Airport · Design showcase
Organise airport information around departure, arrival and ground transport, identifying sources and freshness of live data.
Netwealth · Design showcase
Separate adviser and individual journeys on a professional platform, distinguishing capabilities, resources and accounts.
The Fred Hollows Foundation · Design showcase
Connect people, projects and action in a non-profit narrative, with discoverable use-of-funds and progress information.
Beyond Blue · Design showcase
Separate support, information and participation, keeping urgent and important routes visible and understandable.
Xinglv Airport | Clearer journeys
Concept case · Clear terminal guidance, transport and services for departures, arrivals and connections.
Churches of Christ · Design showcase
Group community services by practical needs and present locations, audiences and contact steps together.
Healthylife · Design showcase
Connect product discovery, editorial reading and services, supporting varied shopping stages through search and categories.
Snooze · Design showcase
Connect home imagery, product categories and specifications, maintaining continuity between online browsing and store contact.
Kapitol Group · Design showcase
Build a construction directory around imagery, project types and locations, with scope and design details on each page.
UNICEF Australia · Design showcase
Cross-organise non-profit content by theme, region and participation, retaining sources and updates for important material.
Melbourne Airport · Design showcase
Prioritise flights, transport and travel preparation on a major transport site, with commercial content in supporting roles.
Avant · Design showcase
Provide distinct routes to professional support, products and resources, maintaining continuity across sign-in.
Heart Foundation · Design showcase
Group health knowledge, research and participation, making sources and action conditions equally discoverable.
Fleet Plant Hire · Design showcase
Filter equipment services by purpose, specification and project conditions, carrying models and location into enquiries.
Life-Space Probiotics · Design showcase
Explain product ranges and audiences first, distinguishing brand storytelling from product information.
Melbourne Business School · Design showcase
Support educational choices through courses, formats and admission conditions, with people and campus imagery providing context.
Qiju Electric | Considered product choices
Concept case · Connecting living spaces, product discovery and planning to make technical choices clearer.
Holding Redlich · Design showcase
Connect legal practices, people and relevant updates, carrying the reader's topic into enquiries.
Yuechang Sports | Brand & content
Concept case · Connecting events, venues and sports culture through a clear visitor journey.
Metricon Homes · Design showcase
Compare home designs by plan, size and preference, connecting inspirational imagery to specifications.
Australian Apprenticeships Pathways · Design showcase
Separate career directions, learning requirements and application preparation into clear next steps.
Equip Super · Design showcase
Maintain clear boundaries between member overviews, comparisons and personal actions, with relevant explanations nearby.
Clipsal by Schneider Electric · Design showcase
Offer application and product-family routes through a large catalogue for both professional and general visitors.
Related practical notes
Plan updates, backups and issue handling around the actual website architecture, with clear responsibilities and a visible maintenance scope.
Service copy
Project discipline
Define service copy responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Account permissions
Project discipline
Define account permissions responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Brand positioning
Project discipline
Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Practical notes
Upgrading v rebuilding your Kentico website
List retained assets, rebuilt content, interface changes and tests. A clear problem inventory helps identify what should remain.
Practical notes
Why upgrading to Kentico 11 is a no-brainer
Compare maintenance, business needs and implementation cost. Record risks and mitigation when deferring an upgrade.
Practical notes
Six steps to a successful client-agency relationship
Agree inputs, consolidated feedback, decision ownership and acceptance. Explain scope-change impact and cost before implementation.
Related practical notes
Plan updates, backups and issue handling around the actual website architecture, with clear responsibilities and a visible maintenance scope.
Practical notes
How to choose the right CMS
Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.
Practical notes
Building a martech stack
Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
How to perform a website audit
Sample navigation, copy, images, forms, search and mobile tasks. A successful response establishes reachability, not correct content or behaviour.
Practical notes
How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Planning headless CMS content
Download this editable planning headless cms content to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Practical notes
Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.


