Deliver a maintenance backlog, business changes and quarterly priorities. Separate urgent fixes, editorial work and new capabilities.
Ongoing website planning · Working details
Create a manageable plan for content updates, feature requests and business changes after the website launches.
Working material
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Delivery and checks
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
Related practical notes
Create a manageable plan for content updates, feature requests and business changes after the website launches.
Brand positioning
Project discipline
Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Specification comparison
Project discipline
Define specification comparison responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Account permissions
Project discipline
Define account permissions responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Responsive composition
Project discipline
Define responsive composition responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Content backups
Project discipline
Define content backups responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Scope management
Project discipline
Define scope management responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Practical notes
Creating effective teams
Agree who decides, where feedback lives and what completion means. Record disagreements and evidence rather than interpreting silence as consensus.
Practical notes
Is this digital agency right for me?
Compare communication, scope, maintenance ownership and verifiable examples. Use a small task to assess collaboration before expanding the engagement.
Practical notes
Six steps to a successful client-agency relationship
Agree inputs, consolidated feedback, decision ownership and acceptance. Explain scope-change impact and cost before implementation.
Related practical notes
Create a manageable plan for content updates, feature requests and business changes after the website launches.
Practical notes
How to choose the right CMS
Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.
Practical notes
Building a martech stack
Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
How to perform a website audit
Sample navigation, copy, images, forms, search and mobile tasks. A successful response establishes reachability, not correct content or behaviour.
Practical notes
How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Planning headless CMS content
Download this editable planning headless cms content to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Practical notes
Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.
