Sell the story, not the product
Explain the problem, solution and suitability while keeping specifications and limits accessible. A story should lead to concrete decision information.
Putting content planning into practice
Content needs a topic, owner and validity period. Explanation, evidence and action form a reading path; missing information should remain an identified gap rather than invented claims.
Checking the result
Ask someone unfamiliar with the business to explain its scope and next step after reading. Check alignment between title, summary, body and links.
