Organise product categories, item details and shopping journeys. Explain suitability before comparison and the next step.
Content to prepare
Categories, variants, specifications, price conditions, availability and aftercare. Record sources, update dates and owners and mark missing material explicitly.
From browsing to action
Follow a real task through entry, listing, detail and contact. Explain requirements before enquiries or purchases and validate the same journey on mobile and with a keyboard.
Related design commentary
Organise product categories, item details and shopping journeys into a clear website experience that helps visitors understand the offering and find their next step.
Incitec Pivot Fertilisers · Design showcase
Organise agricultural products by crop, application and resource type, identifying scope and version on downloads.
Goodman Fielder · Design showcase
Connect food brands and product applications while separating corporate and consumer journeys.
SILK Laser Clinics · Design showcase
Connect services, locations, preparation and enquiry paths, supplementing imagery with suitability information.
Yuanjing Mobility | A new horizon
Concept case · A distinctive brand story and connected product journey for a new electric-mobility concept.
Simplot · Design showcase
Present food brands, business and applications with separate consumer and partnership entry points.
Reward Hospitality · Design showcase
Support business purchasing with categories, specifications and supply information, retaining items and quantities in quotation requests.
Healthylife · Design showcase
Connect product discovery, editorial reading and services, supporting varied shopping stages through search and categories.
Snooze · Design showcase
Connect home imagery, product categories and specifications, maintaining continuity between online browsing and store contact.
Global portfolio prioritisation for Schneider Electric · Design showcase
Use consistent portfolio criteria across value, cost and dependencies, preserving the rationale for prioritisation.
TTI Group (Ryobi) · Design showcase
Categorise tools by task and range, bringing compatibility, accessories and technical material together.
Pet Culture · Design showcase
Organise pet products by animal, life stage and purpose, connecting item information with relevant guidance.
Clipsal by Schneider Electric · Design showcase
Offer application and product-family routes through a large catalogue for both professional and general visitors.
Clipsal Iconic · Design showcase
Use detailed product imagery for materials and combinations, connecting specifications, colours and purchase preparation.
Design conversations
Use colour, people and conversation to establish identity while preserving text hierarchy and contrast.
GS1 Australia · Design showcase
Separate onboarding, implementation and frequently used tools for standards services, explaining specialist language.
FlexSelect · Design showcase
Show current selections and dependencies in a configuration journey, identifying missing inputs before results.
Fluent Commerce
Explain business software through scenarios, with distinct information for integrations, implementation and operations.
Ivory Coat Food Check · Design showcase
Start a product checker with a few clear questions and explain the inputs and boundaries of its result.
Explain the business clearly and give every visit a direction.
Related practical notes
Organise product categories, item details and shopping journeys into a clear website experience that helps visitors understand the offering and find their next step.
Recommendation rules
Project discipline
Define recommendation rules responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Brand positioning
Project discipline
Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Service copy
Project discipline
Define service copy responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Tool permissions
Project discipline
Define tool permissions responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Practical notes
Why it’s time to change your thinking on Amazon’s arrival in Australia
Compare marketplace acquisition with owned content, customer relationships and service information. Retain direct communication routes despite platform changes.
Practical notes
Balancing expressive and usable interactive content
Distinguish story chapters from primary actions. Essential information and contact routes should remain available when animation is reduced or video skipped.
Practical notes
Connecting retail experiments with customer insight
Form hypotheses for filtering, product detail and enquiries and observe real difficulties. Keep results tied to their test conditions.
Practical notes
Presenting design work beyond trophies
Show the user problem, key design decisions and interaction views. Recognition needs verifiable names and dates; use design analysis when that evidence is unavailable.
Related services and platforms
Organise product categories, item details and shopping journeys into a clear website experience that helps visitors understand the offering and find their next step.
Discovery
Deliver an input inventory, research questions, current issues and scope boundaries. Separate assumptions rather than estimating from reference page counts alone.
Brand websites
Deliver home, services or products, about, contact and agreed supporting pages. Organise around understanding and enquiries and adapt the design to real material.
Digital strategy
Deliver a goal-to-task map, page priorities, metric definitions and a near-term roadmap. Agree the main customer task before deciding the first pages.
Digital design
Deliver compositions, typography, colour, imagery rules and responsive guidance. Validate real copy and mobile reading order before extracting shared components.
Content planning
Deliver a content inventory, titles, summaries, body structure and ownership. Separate explanation, evidence and action and record missing inputs.
Web hosting
Assess static delivery, dynamic requests and stored data separately, including account ownership, logs and recovery.
Shape the project
Organise product categories, item details and shopping journeys into a clear website experience that helps visitors understand the offering and find their next step.
Practical notes
How to choose the right CMS
Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.
Practical notes
Building a martech stack
Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
How to perform a website audit
Sample navigation, copy, images, forms, search and mobile tasks. A successful response establishes reachability, not correct content or behaviour.
Practical notes
How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Planning headless CMS content
Download this editable planning headless cms content to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Practical notes
Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.
