Deliver process maps, data ownership, pilots and staged acceptance. Start with clear, repetitive tasks and retain manual and exception handling.
Digital transformation · Working details
Review the existing website, content and workflows, identify the changes worth making first, and progress in stages.
Working material
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Delivery and checks
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
Related design commentary
Review the existing website, content and workflows, identify the changes worth making first, and progress in stages.
Cancer Council Australia · Design showcase
Organise health information around reader questions, with clear distinctions between research, services and participation.
Melbourne Business School’s AI chatbot · Design showcase
Bound a conversational helper's questions, provide source references and retain conventional search and human contact.
RedZed · Design showcase
Explain specialist financial services through customer situations and process, with conditions before enquiries.
The Fred Hollows Foundation · Design showcase
Connect people, projects and action in a non-profit narrative, with discoverable use-of-funds and progress information.
Interrelate · Design showcase
Explain audiences, access methods and appointment preparation for family support in direct, understandable language.
Churches of Christ · Design showcase
Group community services by practical needs and present locations, audiences and contact steps together.
The Salvation Army Discovery Project · Design showcase
Identify users and support situations during discovery before arranging service, location and contact journeys.
Snooze · Design showcase
Connect home imagery, product categories and specifications, maintaining continuity between online browsing and store contact.
Kapitol Group · Design showcase
Build a construction directory around imagery, project types and locations, with scope and design details on each page.
UNICEF Australia · Design showcase
Cross-organise non-profit content by theme, region and participation, retaining sources and updates for important material.
Magistrates Court of Victoria · Design showcase
Organise public court information by tasks, locations and required documents, supporting unfamiliar visitors.
Avant · Design showcase
Provide distinct routes to professional support, products and resources, maintaining continuity across sign-in.
Fleet Plant Hire · Design showcase
Filter equipment services by purpose, specification and project conditions, carrying models and location into enquiries.
Qiju Electric | Considered product choices
Concept case · Connecting living spaces, product discovery and planning to make technical choices clearer.
LUCRF Super · Design showcase
Maintain stable resource categories and frequent member actions without allowing updates to displace core tasks.
Clipsal by Schneider Electric · Design showcase
Offer application and product-family routes through a large catalogue for both professional and general visitors.
NGS Super · Design showcase
Use life-stage routes for member services, with complete informational and account journeys.
Save the Children · Design showcase
Connect purpose, activities and participation through imagery and explanations of context and work.
EBM RentCover · Design showcase
Compare audiences, scope and process, giving terms and enquiries distinct purposes.
Maple-Brown Abbott · Design showcase
Distinguish institutional information, strategies and resources, retaining dates and definitions for data.
Related design commentary
Shape the project
Review the existing website, content and workflows, identify the changes worth making first, and progress in stages.
Related design commentary
Related design commentary
Related design commentary
Related design commentary
Related design commentary
Shape the project
Related practical notes
Review the existing website, content and workflows, identify the changes worth making first, and progress in stages.
Component maintenance
Project discipline
Define component maintenance responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Specification comparison
Project discipline
Define specification comparison responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Brand positioning
Project discipline
Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Service copy
Project discipline
Define service copy responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Account permissions
Project discipline
Define account permissions responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Task analysis
Project discipline
Define task analysis responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Practical notes
Digital disruption – are you ready?
Start with a frequent process that has clear inputs and measurable outputs. Retain manual handling and exception routes while establishing reliable automation.
Practical notes
A future without screens
Split a voice task into short prompts, confirmation and a result. Provide a readable confirmation for money or data submissions instead of relying only on spoken memory.
Practical notes
Evaluating digital marketing trends
Give a new channel one audience, one content sample and an end date. Preserve the learning when it produces no useful visits or enquiries instead of extending the trial indefinitely.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
7 tips for a successful digital roadmap
Give each initiative a user problem, owner, dependencies and acceptance criteria. Plan verifiable stages rather than committing every future idea at once.
Practical notes
The 7 secret ingredients for digital project success
Agree goals, audience, scope, inputs, ownership, budget and acceptance before starting. Write each as a checkable statement instead of relying on verbal agreement.
Practical notes
Explaining a wearable product
Explain fit, compatible devices, battery conditions and support. Provide written specifications so customers can compare products without playing promotional media.
Practical notes
The future of web is voice: Are you listening?
Use voice to find services and readable pages for confirmation and comparison. Allow correction and a switch to touch or keyboard.
Practical notes
Learning from website evolution
Identify navigation, content and customer entry points that still work in an older site. Preserve those journeys during visual changes and compare whether the new layout improves understanding.
Practical notes
Are you ready for website personalisation?
Confirm sufficient content, explainable segmentation and a measurement plan. If every segment receives effectively the same material, improve the base content before adding personalisation.
Practical notes
Controlling the cost of technology experiments
Set time, data and budget limits with one verifiable outcome. Record failure conditions so the same experiment is not repeated under a new name.
Practical notes
The future of food delivery
Explain delivery area, time windows and exceptions before ordering. Distinguish order receipt, payment and fulfilment confirmations.
Practical notes
Will self-driving cars cause traffic armageddon?
Separate supported contexts, human takeover and exceptions and distinguish demonstrations from actual capability. Verify safety and regulatory conclusions independently.
Practical notes
VR: gimmick or game changer?
Compare the task with a standard page before assessing equipment, discomfort and alternatives. Provide an exit and a non-immersive route.
Practical notes
Serving content to IoT devices with a headless CMS
Reuse facts while adapting order and interaction to device tasks. Check length and confirmation separately for small-screen, voice and screenless output.
Practical notes
Should we fear Artificial Intelligence?
Separate disclosure, factual error, authority and irreversible-action risks and assign controls. Match review intensity to the task.
Related practical notes
Review the existing website, content and workflows, identify the changes worth making first, and progress in stages.
Practical notes
How to choose the right CMS
Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.
Practical notes
Building a martech stack
Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
How to perform a website audit
Sample navigation, copy, images, forms, search and mobile tasks. A successful response establishes reachability, not correct content or behaviour.
Practical notes
How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Planning headless CMS content
Download this editable planning headless cms content to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Practical notes
Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.