Evaluating a digital experience

Organise journeys around customer tasks
OXOAK / Content and design

Practical notes

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Evaluating a digital experience

Assess comprehension, task completion, visual consistency and error recovery separately. Attractive screenshots cover only part of the evidence; retain the interaction journey as well.

Organise journeys around customer tasks

Putting evidence and responsibility into practice

Public communication should distinguish goals, actions and evidenced results. People, clients, recognition and environmental statements require support; imagery alone is not evidence.

Organise journeys around customer tasks

Checking the result

Check names, dates, permissions and numerical sources and retain a correction route. Withhold unconfirmed facts while explaining methods and scope concretely.

Organise journeys around customer tasks

Evaluating a digital experience · Working details

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