Organise specialisms, team introductions and project enquiries. Explain suitability before comparison and the next step.
Content to prepare
Specialisms, relevant problems, process, required material and enquiries. Record sources, update dates and owners and mark missing material explicitly.
From browsing to action
Follow a real task through entry, listing, detail and contact. Explain requirements before enquiries or purchases and validate the same journey on mobile and with a keyboard.
Related design commentary
Organise specialisms, team introductions and project enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Incitec Pivot Fertilisers · Design showcase
Organise agricultural products by crop, application and resource type, identifying scope and version on downloads.
Fluent Commerce
Explain business software through scenarios, with distinct information for integrations, implementation and operations.
Allens 200 · Design showcase
Use a chronology to connect people, events and images, with clear cues for browsing by period.
Magistrates Court of Victoria · Design showcase
Organise public court information by tasks, locations and required documents, supporting unfamiliar visitors.
Adviceline Injury Lawyers · Design showcase
Explain legal service suitability, process and required material before inviting an enquiry.
Holding Redlich · Design showcase
Connect legal practices, people and relevant updates, carrying the reader's topic into enquiries.
Arnold Bloch Leibler · Design showcase
Connect practice areas, expertise and related perspectives to reduce repeated searching through profiles.
KordaMentha · Design showcase
Route professional consulting audiences from concrete situations to services and resources, beyond abstract capabilities.
ANZIIF · Design showcase
Connect professional courses, events and industry resources through consistent categories and learning goals.
Explain the business clearly and give every visit a direction.
Professional services · Working details
Organise specialisms, team introductions and project enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Brand positioning
Project discipline
Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
AI input preparation
Project discipline
Define ai input preparation responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Accessibility checks
Project discipline
Define accessibility checks responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Tool permissions
Project discipline
Define tool permissions responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Delivery scheduling
Project discipline
Define delivery scheduling responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Related services and platforms
Organise specialisms, team introductions and project enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Discovery
Deliver an input inventory, research questions, current issues and scope boundaries. Separate assumptions rather than estimating from reference page counts alone.
Brand websites
Deliver home, services or products, about, contact and agreed supporting pages. Organise around understanding and enquiries and adapt the design to real material.
Digital strategy
Deliver a goal-to-task map, page priorities, metric definitions and a near-term roadmap. Agree the main customer task before deciding the first pages.
Digital design
Deliver compositions, typography, colour, imagery rules and responsive guidance. Validate real copy and mobile reading order before extracting shared components.
Content planning
Deliver a content inventory, titles, summaries, body structure and ownership. Separate explanation, evidence and action and record missing inputs.
Web hosting
Assess static delivery, dynamic requests and stored data separately, including account ownership, logs and recovery.
Related practical notes
Organise specialisms, team introductions and project enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Practical notes
How to choose the right CMS
Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.
Practical notes
Building a martech stack
Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
How to perform a website audit
Sample navigation, copy, images, forms, search and mobile tasks. A successful response establishes reachability, not correct content or behaviour.
Practical notes
How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Planning headless CMS content
Download this editable planning headless cms content to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Practical notes
Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.
