Organise destinations, guest experiences and booking enquiries. Explain suitability before comparison and the next step.
Content to prepare
Rooms or destinations, date conditions, facilities, transport and booking enquiries. Record sources, update dates and owners and mark missing material explicitly.
From browsing to action
Follow a real task through entry, listing, detail and contact. Explain requirements before enquiries or purchases and validate the same journey on mobile and with a keyboard.
Related design commentary
Launceston Airport · Design showcase
Organise airport information around departure, arrival and ground transport, identifying sources and freshness of live data.
Yuechang Sports | Brand & content
Concept case · Connecting events, venues and sports culture through a clear visitor journey.
Xinglv Airport | Clearer journeys
Concept case · Clear terminal guidance, transport and services for departures, arrivals and connections.
Reward Hospitality · Design showcase
Support business purchasing with categories, specifications and supply information, retaining items and quantities in quotation requests.
Melbourne Airport · Design showcase
Prioritise flights, transport and travel preparation on a major transport site, with commercial content in supporting roles.
Design conversations
Use colour, people and conversation to establish identity while preserving text hierarchy and contrast.
William Angliss Institute · Design showcase
Organise vocational education by field, level and application requirements, using learning environments to add context.
Explain the business clearly and give every visit a direction.
Tourism and hospitality · Working details
Organise destinations, guest experiences and booking enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Brand positioning
Project discipline
Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Component maintenance
Project discipline
Define component maintenance responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Tool permissions
Project discipline
Define tool permissions responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Visual consistency
Project discipline
Define visual consistency responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Related services and platforms
Organise destinations, guest experiences and booking enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Discovery
Deliver an input inventory, research questions, current issues and scope boundaries. Separate assumptions rather than estimating from reference page counts alone.
Brand websites
Deliver home, services or products, about, contact and agreed supporting pages. Organise around understanding and enquiries and adapt the design to real material.
Digital strategy
Deliver a goal-to-task map, page priorities, metric definitions and a near-term roadmap. Agree the main customer task before deciding the first pages.
Digital design
Deliver compositions, typography, colour, imagery rules and responsive guidance. Validate real copy and mobile reading order before extracting shared components.
Content planning
Deliver a content inventory, titles, summaries, body structure and ownership. Separate explanation, evidence and action and record missing inputs.
Web hosting
Assess static delivery, dynamic requests and stored data separately, including account ownership, logs and recovery.
Shape the project
Organise destinations, guest experiences and booking enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Practical notes
How to choose the right CMS
Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.
Practical notes
Building a martech stack
Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
How to perform a website audit
Sample navigation, copy, images, forms, search and mobile tasks. A successful response establishes reachability, not correct content or behaviour.
Practical notes
How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Planning headless CMS content
Download this editable planning headless cms content to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Practical notes
Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.