Organise product specifications, applications and partnership enquiries. Explain suitability before comparison and the next step.
Content to prepare
Models, specifications, applications, document versions and quotation information. Record sources, update dates and owners and mark missing material explicitly.
From browsing to action
Follow a real task through entry, listing, detail and contact. Explain requirements before enquiries or purchases and validate the same journey on mobile and with a keyboard.
Related design commentary
Organise product specifications, applications and partnership enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Yuanjing Mobility | A new horizon
Concept case · A distinctive brand story and connected product journey for a new electric-mobility concept.
Weir Minerals · Design showcase
Connect industrial applications, equipment and support material, with clear versions and product relationships.
Nuplex · Design showcase
Organise materials by industry applications and technical properties, with product-level document discovery.
Fuso · Design showcase
Support vehicle comparison through models, applications and specifications, pairing imagery with technical information.
Allnex · Design showcase
Organise industrial products around applications and technical documentation, keeping specifications and downloads discoverable.
PGH Bricks Visualiser · Design showcase
Keep material selections consistent with their visual result and pair static previews with colour, texture and specification information.
FlexSelect · Design showcase
Show current selections and dependencies in a configuration journey, identifying missing inputs before results.
Clipsal by Schneider Electric · Design showcase
Offer application and product-family routes through a large catalogue for both professional and general visitors.
Global portfolio prioritisation for Schneider Electric · Design showcase
Use consistent portfolio criteria across value, cost and dependencies, preserving the rationale for prioritisation.
Outerspace Design · Design showcase
Explain design work through imagery, process and project types, balancing visual rhythm with an accessible directory.
Explain the business clearly and give every visit a direction.
Related practical notes
Organise product specifications, applications and partnership enquiries into a clear website experience that helps visitors understand the offering and find their next step.
User interviews
Project discipline
Define user interviews responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Form validation
Project discipline
Define form validation responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Recommendation rules
Project discipline
Define recommendation rules responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Delivery scheduling
Project discipline
Define delivery scheduling responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Practical notes
Using a consistent method to review designs
Record audience, primary task, visual strategy and interaction evidence for each project. Use consistent criteria instead of treating volume as proof of quality.
Related services and platforms
Organise product specifications, applications and partnership enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Discovery
Deliver an input inventory, research questions, current issues and scope boundaries. Separate assumptions rather than estimating from reference page counts alone.
Brand websites
Deliver home, services or products, about, contact and agreed supporting pages. Organise around understanding and enquiries and adapt the design to real material.
Digital strategy
Deliver a goal-to-task map, page priorities, metric definitions and a near-term roadmap. Agree the main customer task before deciding the first pages.
Digital design
Deliver compositions, typography, colour, imagery rules and responsive guidance. Validate real copy and mobile reading order before extracting shared components.
Content planning
Deliver a content inventory, titles, summaries, body structure and ownership. Separate explanation, evidence and action and record missing inputs.
Web hosting
Assess static delivery, dynamic requests and stored data separately, including account ownership, logs and recovery.
Shape the project
Organise product specifications, applications and partnership enquiries into a clear website experience that helps visitors understand the offering and find their next step.
Practical notes
How to choose the right CMS
Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.
Practical notes
Building a martech stack
Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
How to perform a website audit
Sample navigation, copy, images, forms, search and mobile tasks. A successful response establishes reachability, not correct content or behaviour.
Practical notes
How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Planning headless CMS content
Download this editable planning headless cms content to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Practical notes
Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.
