Organise service explanations, visit information and enquiry paths. Explain suitability before comparison and the next step.
Content to prepare
Audiences, locations, visit preparation, information sources and support routes. Record sources, update dates and owners and mark missing material explicitly.
From browsing to action
Follow a real task through entry, listing, detail and contact. Explain requirements before enquiries or purchases and validate the same journey on mobile and with a keyboard.
Related design commentary
Organise service explanations, visit information and enquiry paths into a clear website experience that helps visitors understand the offering and find their next step.
The Australian and New Zealand College of Anaesthetists (ANZCA) · Design showcase
Separate training, member and public journeys on a professional college site, with clear terminology and resource categories.
Australian Centre for the Prevention of Cervical Cancer · Design showcase
Distinguish public information, professional resources and organisational material, with identifiable sources and updates.
Healthylife · Design showcase
Connect product discovery, editorial reading and services, supporting varied shopping stages through search and categories.
Life-Space Probiotics · Design showcase
Explain product ranges and audiences first, distinguishing brand storytelling from product information.
Diaverum d.CARE app · Design showcase
Clarify user roles and current tasks in a service app, with visible states for records, reminders and help.
Beyond Blue · Design showcase
Separate support, information and participation, keeping urgent and important routes visible and understandable.
Heart Foundation · Design showcase
Group health knowledge, research and participation, making sources and action conditions equally discoverable.
Avant · Design showcase
Provide distinct routes to professional support, products and resources, maintaining continuity across sign-in.
Health · Working details
Organise service explanations, visit information and enquiry paths into a clear website experience that helps visitors understand the offering and find their next step.
Account permissions
Project discipline
Define account permissions responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Brand positioning
Project discipline
Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Related services and platforms
Organise service explanations, visit information and enquiry paths into a clear website experience that helps visitors understand the offering and find their next step.
Discovery
Deliver an input inventory, research questions, current issues and scope boundaries. Separate assumptions rather than estimating from reference page counts alone.
Brand websites
Deliver home, services or products, about, contact and agreed supporting pages. Organise around understanding and enquiries and adapt the design to real material.
Digital strategy
Deliver a goal-to-task map, page priorities, metric definitions and a near-term roadmap. Agree the main customer task before deciding the first pages.
Digital design
Deliver compositions, typography, colour, imagery rules and responsive guidance. Validate real copy and mobile reading order before extracting shared components.
Content planning
Deliver a content inventory, titles, summaries, body structure and ownership. Separate explanation, evidence and action and record missing inputs.
Web hosting
Assess static delivery, dynamic requests and stored data separately, including account ownership, logs and recovery.
Shape the project
Organise service explanations, visit information and enquiry paths into a clear website experience that helps visitors understand the offering and find their next step.
Practical notes
How to choose the right CMS
Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.
Practical notes
Building a martech stack
Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
How to perform a website audit
Sample navigation, copy, images, forms, search and mobile tasks. A successful response establishes reachability, not correct content or behaviour.
Practical notes
How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Planning headless CMS content
Download this editable planning headless cms content to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.
Practical notes
Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.
