Comparing AI agents for marketing tasks
Use the same campaign brief to compare research, drafting and release preparation. Record provenance, editability and authorisation requirements alongside speed.
Putting ai workflows into practice
Generated output may omit information or introduce unsupported statements. Separate model output, human approval and execution; a recommendation does not grant release authority.
Checking the result
Test both sufficient and incomplete inputs and compare accuracy, omissions, rework and stopping behaviour. Verify sources and commitments before public release.
