Recording the outcome of a charity campaign
Keep participation, received funds and expenditure evidence separate. Check the reporting date and duplicates before publishing figures; registrations are not donations received.
Putting evidence and responsibility into practice
Public communication should distinguish goals, actions and evidenced results. People, clients, recognition and environmental statements require support; imagery alone is not evidence.
Checking the result
Check names, dates, permissions and numerical sources and retain a correction route. Withhold unconfirmed facts while explaining methods and scope concretely.
