Four common risks to SEO during migrations – and how to mitigate them
Check URL mapping, indexing settings, lost content and internal links. Preserve a pre-migration inventory and verify destination pages individually rather than redirecting everything to the homepage.
Putting search and content into practice
A distinct page should answer a distinct question, with aligned title, content and next steps. Keep important explanations readable rather than relying only on images, popups or unrelated keywords.
Checking the result
Enter through a real search question, find its answer and continue through relevant links. Check old-to-new URL mappings during a migration or rename.
