Keeping a themed charity campaign clear
Pair a creative headline with practical participation details, including the beneficiary and submission method. A shareable slogan should not replace campaign rules.
Putting evidence and responsibility into practice
Public communication should distinguish goals, actions and evidenced results. People, clients, recognition and environmental statements require support; imagery alone is not evidence.
Checking the result
Check names, dates, permissions and numerical sources and retain a correction route. Withhold unconfirmed facts while explaining methods and scope concretely.
