Explaining an emerging food product
Prioritise ingredients, intended use, storage and verifiable information. Health or environmental claims need appropriate evidence and conditions.
Putting evidence and responsibility into practice
Public communication should distinguish goals, actions and evidenced results. People, clients, recognition and environmental statements require support; imagery alone is not evidence.
Checking the result
Check names, dates, permissions and numerical sources and retain a correction route. Withhold unconfirmed facts while explaining methods and scope concretely.
