How UNICEF achieved greater speed to market with Kontent.ai

Using content reuse to simplify publishing

How UNICEF achieved greater speed to market with Kontent.ai
OXOAK / Content and design

Practical notes

1 min read

Using content reuse to simplify publishing

Model shared facts once and preview affected pages after updates. Reuse reduces entry work but still requires channel-specific context checks.

Putting performance and delivery into practice

Delivery depends on responses, asset weight and dependencies. Analyse static assets, dynamic endpoints and third parties separately, including first visits and cache hits.

Checking the result

Repeat tests with consistent devices, networks and pages and record loading and interaction feedback separately. Confirm that optimisation preserves useful content and forms.

Using content reuse to simplify publishing · Working details

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