Is Google's AI Overviews in search results the beginning of the end for web traffic?
Observe impressions, qualified visits and enquiries together. Record periods and page changes rather than assigning causes from one click trend.
Putting performance and delivery into practice
Delivery depends on responses, asset weight and dependencies. Analyse static assets, dynamic endpoints and third parties separately, including first visits and cache hits.
Checking the result
Repeat tests with consistent devices, networks and pages and record loading and interaction feedback separately. Confirm that optimisation preserves useful content and forms.
