Me, myself and AI: How marketers can embrace an AI future
Define permitted inputs, reviewers and revision records. Separate research, drafts and release so tools cannot silently bypass approval.
Putting ai workflows into practice
Generated output may omit information or introduce unsupported statements. Separate model output, human approval and execution; a recommendation does not grant release authority.
Checking the result
Test both sufficient and incomplete inputs and compare accuracy, omissions, rework and stopping behaviour. Verify sources and commitments before public release.
