Most marketing AI is all coach, no players
Assign an execution target, permission and acceptance result to each recommendation. Distinguish drafting, release and business records.
Putting ai workflows into practice
Generated output may omit information or introduce unsupported statements. Separate model output, human approval and execution; a recommendation does not grant release authority.
Checking the result
Test both sufficient and incomplete inputs and compare accuracy, omissions, rework and stopping behaviour. Verify sources and commitments before public release.
