Separating observation from second-hand event reports
Distinguish quotations, public material and direct observations. Focus on applicable methods without inventing conversations or impressions.
Putting evidence and responsibility into practice
Public communication should distinguish goals, actions and evidenced results. People, clients, recognition and environmental statements require support; imagery alone is not evidence.
Checking the result
Check names, dates, permissions and numerical sources and retain a correction route. Withhold unconfirmed facts while explaining methods and scope concretely.
