Page observations
Organise health information around reader questions, with clear distinctions between research, services and participation.
Content structure
Use this Cancer Council Australia direction to compare the headline, navigation and supporting pages. Record preferred layouts and the business material to replace.
Applying the direction
Record preferred image proportions, colours and information order in the brief, alongside pages, languages and functions. This is design commentary, without claiming the pictured brand or results as OXOAK work.
Explain the business clearly and give every visit a direction.
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Lead an event site with dates, location, participation and programme details, supported by atmospheric imagery.
