Page observations
Identify users and support situations during discovery before arranging service, location and contact journeys.
Content structure
Use this The Salvation Army Discovery Project direction to compare the headline, navigation and supporting pages. Record preferred layouts and the business material to replace.
Applying the direction
Record preferred image proportions, colours and information order in the brief, alongside pages, languages and functions. This is design commentary, without claiming the pictured brand or results as OXOAK work.
Explain the business clearly and give every visit a direction.
Next: TTI Group (Ryobi) · Design showcase
Categorise tools by task and range, bringing compatibility, accessories and technical material together.


