Page observations
Group professional resources, membership and learning so newcomers and regular readers have clear routes.
Content structure
Use this Actuaries Institute direction to compare the headline, navigation and supporting pages. Record preferred layouts and the business material to replace.
Applying the direction
Record preferred image proportions, colours and information order in the brief, alongside pages, languages and functions. This is design commentary, without claiming the pictured brand or results as OXOAK work.
Explain the business clearly and give every visit a direction.
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Explain legal service suitability, process and required material before inviting an enquiry.
