Page observations
Separate energy news, background explanations and archives, using titles and dates to establish relevance.
Content structure
Use this AEMO Energy Live direction to compare the headline, navigation and supporting pages. Record preferred layouts and the business material to replace.
Applying the direction
Record preferred image proportions, colours and information order in the brief, alongside pages, languages and functions. This is design commentary, without claiming the pictured brand or results as OXOAK work.
Explain the business clearly and give every visit a direction.
Related services and platforms
Explore a brand direction through imagery, page layouts and content hierarchy. Keep the design ideas you like and adapt the text, images and colours to your business.
Delivery scheduling
Project discipline
Define delivery scheduling responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Design tokens
Project discipline
Define design tokens responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Service copy
Project discipline
Define service copy responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Identify the product and deployment model, then test editing, previews, permissions and external data.
Brand websites
Deliver home, services or products, about, contact and agreed supporting pages. Organise around understanding and enquiries and adapt the design to real material.
Next: Allens 200 · Design showcase
Use a chronology to connect people, events and images, with clear cues for browsing by period.


