Brand positioning

Project discipline

Project discipline

Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.

Keep brand positioning requirements, inputs and acceptance evidence together. Explain completed work, open decisions and dependencies at each review.

Brand and visual design / 01

Preparing the work

Inputs

Brand positioning: goals, existing material and constraints.

Work records

Record decisions, versions and unresolved questions.

Review

Check expectations using working pages or material.

Handover

Supply editable files, explanations and next actions.

Ownership

Agree the actual people and timing for each project.

Related practical notes

How to lay the right foundation for your digital asset

Practical notes

How to lay the right foundation for your digital asset

Establish models, routes, permissions and release recovery before adding personalisation or automation. Late foundational problems create broader rework.

How to lay the right foundation for your digital asset
OXOAK / Editorial

Practical notes

Practical notes

How to budget for a large website

Practical notes

How to budget for a large website

Separate layouts, migration, integration, testing and maintenance. Add discovery for unknown requirements instead of promising a fixed scope without adequate inputs.

How to budget for a large website
OXOAK / Editorial

Practical notes

Practical notes

Building a martech stack

Practical notes

Building a martech stack

Map acquisition, content, email, analytics and customer records, including existing tools. Before adding a system, check export, synchronisation and maintenance ownership.

Building a martech stack
OXOAK / Editorial

Practical notes

Practical notes

Tips for choosing a digital agency

Practical notes

Tips for choosing a digital agency

Compare requirement understanding, samples, revision boundaries and maintenance. Use the same scope when comparing prices.

Tips for choosing a digital agency
OXOAK / Editorial

Practical notes

Practical notes

How to choose the right CMS

Practical notes

How to choose the right CMS

Use an article, product and approval as sample tasks. Have real editors author, preview and restore content and record assistance and maintenance costs.

How to choose the right CMS
OXOAK / Editorial

Practical notes

Practical notes

Benefits of the Jamstack – from buzzword to business ready

Practical notes

Benefits of the Jamstack – from buzzword to business ready

Static delivery suits content that can be prepared ahead of time. Live pricing, stock and authentication need separate data paths; draw that boundary before choosing an architecture.

Benefits of the Jamstack – from buzzword to business ready
OXOAK / Editorial

Practical notes

Practical notes

What is Kentico Xperience and where should I start?

Practical notes

What is Kentico Xperience and where should I start?

List editorial, approval, marketing and integration tasks and identify the relevant product and version. Validate actual workflows rather than product descriptions alone.

What is Kentico Xperience and where should I start?
OXOAK / Editorial

Practical notes

Practical notes

Will conversational interfaces sound the death knell for websites?

Practical notes

Will conversational interfaces sound the death knell for websites?

Use conversation to clarify intent, then provide readable pages and confirmations. Complex comparisons, conditions and submission results should be retainable outside the chat history.

Will conversational interfaces sound the death knell for websites?
OXOAK / Editorial

Practical notes

Practical notes