7 digital marketing metrics every marketer should be measuring
Separate traffic, acquisition, engagement, enquiries, conversion, cost and retention. Select measures that will change the next decision rather than filling a dashboard.
Putting analytics into practice
Define event triggers, parameter meanings and exclusions. Page views, qualified enquiries and sales are separate stages and should not be combined as one conversion measure.
Checking the result
Verify events through a known test journey and exclude test records. Date page and collection changes so comparisons use consistent definitions.
