Dealing with 404s in your Kentico Event Log
Group failures by path, referrer and frequency. Distinguish broken content links from scanners and historical assets, and avoid returning a success page for every missing URL.
Putting analytics into practice
Define event triggers, parameter meanings and exclusions. Page views, qualified enquiries and sales are separate stages and should not be combined as one conversion measure.
Checking the result
Verify events through a known test journey and exclude test records. Date page and collection changes so comparisons use consistent definitions.
