Evaluating digital marketing trends
Give a new channel one audience, one content sample and an end date. Preserve the learning when it produces no useful visits or enquiries instead of extending the trial indefinitely.
Putting planning and trade-offs into practice
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Checking the result
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
