A/B testing, personalisation and marketing automation with Umbraco 8
Fix one page and one primary measure before comparing two clearly different variants. Record the variants, audience rules and observation period together.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
