5 personalised websites that prove you don’t have to be Amazon to do it
Start by adapting content to a business type that visitors explicitly select. Offer a reset and avoid silently guessing personal identities.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
