A multi-brand strategy in Optimizely DXP
List shared components, brand-specific assets and publishing permissions. Check that brand switching does not accidentally transfer another brand’s cart, form draft or tracking identity.
Putting content management into practice
A content model defines independently maintained and reusable information. Authoring, preview, approval and publication form a workflow; an API response validates only one part.
Checking the result
Have real editors create, change and restore content using long headings, missing fields and multiple languages. Record development dependencies and release ownership.
