Choosing a DXP: Kentico Xperience or Optimizely
Prototype the same content model, approval task and integration list on each platform. Separate licensing, implementation and operational costs rather than comparing feature-list length.
Putting content management into practice
A content model defines independently maintained and reusable information. Authoring, preview, approval and publication form a workflow; an API response validates only one part.
Checking the result
Have real editors create, change and restore content using long headings, missing fields and multiple languages. Record development dependencies and release ownership.
