Reducing decision friction in online shopping
Place sizing, materials, delivery and returns near the selection controls. Preserve filters so shoppers understand why a product is included or excluded.
Putting product and service decisions into practice
Customers need specifications, suitability, cost and fulfilment information. Explain consequences beside selection controls and retain an editable confirmation summary.
Checking the result
Complete selection, revision and cancellation and check retained information and clear outcomes. Distinguish illustrations, estimates and confirmed results.
