Building a useful trend review
Review what was and was not supported from the previous forecast before adding hypotheses. Use consistent measures so each review builds learning rather than merely changing terminology.
Putting planning and trade-offs into practice
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Checking the result
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
