Evolution of the Digital Marketer
Inventory research, content, channel and analysis skills separately. Tools may change while goal definition and outcome assessment still need accountable owners.
Putting planning and trade-offs into practice
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Checking the result
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
