The (free) content planning tools I can’t live without
Keep topics, owners, assets and status in one primary content register, then add a calendar if needed. Avoid conflicting copies of the same planning information.
Putting content planning into practice
Content needs a topic, owner and validity period. Explanation, evidence and action form a reading path; missing information should remain an identified gap rather than invented claims.
Checking the result
Ask someone unfamiliar with the business to explain its scope and next step after reading. Check alignment between title, summary, body and links.
