Free to grow: Why Optimizely's polarising rebrand is exactly the point

Protecting recognition during a rebrand

Free to grow: Why Optimizely's polarising rebrand is exactly the point
OXOAK / Content and design

Practical notes

1 min read

Protecting recognition during a rebrand

Inventory changes to names, marks, domains and product terminology. Retain explanations and redirects where existing customers need continuity.

Free to grow: Why Optimizely's polarising rebrand is exactly the point

Putting content management into practice

A content model defines independently maintained and reusable information. Authoring, preview, approval and publication form a workflow; an API response validates only one part.

Free to grow: Why Optimizely's polarising rebrand is exactly the point

Checking the result

Have real editors create, change and restore content using long headings, missing fields and multiple languages. Record development dependencies and release ownership.

Free to grow: Why Optimizely's polarising rebrand is exactly the point
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Free to grow: Why Optimizely's polarising rebrand is exactly the point

Protecting recognition during a rebrand · Working details

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