From the SXSW stage to the boardroom: Storytelling at work
Organise a story around the problem, decision and result, including unknowns. Verify data, quotations and personal accounts separately instead of filling gaps with drama.
Putting content planning into practice
Content needs a topic, owner and validity period. Explanation, evidence and action form a reading path; missing information should remain an identified gap rather than invented claims.
Checking the result
Ask someone unfamiliar with the business to explain its scope and next step after reading. Check alignment between title, summary, body and links.
