Google Analytics 4 tips and tricks
Verify event names, time zones and filters before interpreting page and enquiry relationships. Label test events separately from customer activity.
Putting analytics into practice
Define event triggers, parameter meanings and exclusions. Page views, qualified enquiries and sales are separate stages and should not be combined as one conversion measure.
Checking the result
Verify events through a known test journey and exclude test records. Date page and collection changes so comparisons use consistent definitions.
