Your customers sell your product better than you do!
Verify permission, provenance and moderation rules and offer withdrawal. Distinguish customer comments from brand copy without inventing endorsements.
Putting content planning into practice
Content needs a topic, owner and validity period. Explanation, evidence and action form a reading path; missing information should remain an identified gap rather than invented claims.
Checking the result
Ask someone unfamiliar with the business to explain its scope and next step after reading. Check alignment between title, summary, body and links.
