Explaining the value of a content product
Explain the audience problem, information structure and maintenance model. Financial or growth figures need evidence; otherwise discuss observable product qualities.
Putting content planning into practice
Content needs a topic, owner and validity period. Explanation, evidence and action form a reading path; missing information should remain an identified gap rather than invented claims.
Checking the result
Ask someone unfamiliar with the business to explain its scope and next step after reading. Check alignment between title, summary, body and links.
