How to brief a digital agency
State the business, audience, pages, available material and decision-maker. Clarify budget and timing conditions and identify specific reference sections.
Putting content planning into practice
Content needs a topic, owner and validity period. Explanation, evidence and action form a reading path; missing information should remain an identified gap rather than invented claims.
Checking the result
Ask someone unfamiliar with the business to explain its scope and next step after reading. Check alignment between title, summary, body and links.
