Is the home page dead?
The homepage establishes identity and main routes; detail pages answer specific questions. Check that search visitors can understand the brand and next step without visiting home first.
Putting planning and trade-offs into practice
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Checking the result
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
