What you need to know about moving from Google’s Universal Analytics to GA4
Map events with triggers, parameters and tests. Avoid combining differently defined metrics into one trend during parallel reporting.
Putting analytics into practice
Define event triggers, parameter meanings and exclusions. Page views, qualified enquiries and sales are separate stages and should not be combined as one conversion measure.
Checking the result
Verify events through a known test journey and exclude test records. Date page and collection changes so comparisons use consistent definitions.
