All you need to know about online A/B testing in 2023
Predefine the hypothesis, primary measure, assignment and stopping rule. Avoid concurrent changes and record anomalies and missing data.
Putting planning and trade-offs into practice
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Checking the result
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
