SEO copywriting: How to write for users and not their clicks
Use customer language naturally in headings and answers. Avoid repeating paragraphs or creating pages without distinct purposes solely for keywords.
Putting search and content into practice
A distinct page should answer a distinct question, with aligned title, content and next steps. Keep important explanations readable rather than relying only on images, popups or unrelated keywords.
Checking the result
Enter through a real search question, find its answer and continue through relevant links. Check old-to-new URL mappings during a migration or rename.
