Should businesses be in the business of driving social change?
Explain concrete actions and boundaries relevant to the business. Do not speak for partners without permission or present opinions as completed outcomes.
Putting planning and trade-offs into practice
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Checking the result
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
